Friends of The Reset: Meet Frēda Salvador

The way we see it, shoes are kind-of like relationships. Some are just for fun, but the really great ones last a lifetime. By that measure, the timelessly elevated, wear-with-everything pairs in the Frēda Salvador collection are definite marriage material. Founded by Megan Papay and Cristina Palomo-Nelson, the well-curated collections reflect that laid-back California sophistication — blending classic silhouettes with an easy dash of unconventional. And best of all? These beauties are handmade by artisans in a family-run factory in Elda, Spain. Each pair is cut, sewn and lasted using centuries-old techniques on the finest Spanish and Italian leathers. They are made to be worn and loved forever.

We love how they’ve mastered the art of making must-haves that are simultaneously straightforward and signature—sort of like R|Label’s footwear soul mates (pardon the pun). When it comes to putting together the perfect shoe wardrobe, these are the looks we can’t do without.
Shown: CHARM Boot

1. The Oxford, Elevated
Sophistication couldn’t be any more effortless than this menswear-inspired classic-turned-mule. Brava ladies, brava.
Shown: SOUL Lace Up Oxford Mule

2. Something to Blush About
Say hello to your new favorite neutral. A subtle blush hue adds just the right amount of style while still pairing perfectly with everything.
Shown: STRUT Lace Up Oxford
3. The White Sneaker for Grownups
We love the freshness of a crisp white sneaker, but for true versatility, elevation is of the utmost. Swap in a loafer or easy heeled mule like this, and you’ve got white kicks that go perfectly from work to play.
Shown: LIGHT Loafer x Sarah Swell