Because we’re not all working in the same city, we meet together in New York every couple weeks to go over everything face-to-face. We are literally sitting in a conference room for sometimes 10 hours hashing everything out. And many times, things we thought were set in stone evolve and we come out of these meetings with new set-in-stone things. One thing is certain in this start-up life we’re living, the only constant is change and it’s invigorating.