Met with my financial consultant today, knew it would be a hard, stomach-churning discussion. There’s nothing more sobering than seeing your financial picture in a spreadsheet forecasted through the end of the year.

Had to commit to placing our May orders for our apparel buy. Terrifying. I agonized over these numbers, redoing them multiple times to try and bring the cash investment down to ensure there is enough bandwidth for everything else that needs resources. In the beginning, building a business from the ground up always costs twice as much as you initially think it will.

When you dream big, the risks and costs are even bigger.