When “Good Day New York,” “The Today Show” and “Inside Edition” have you on speed dial for fashion advice, it’s safe to say you’re an official style expert. With gigs at Vogue, InStyle and Bloomingdale’s under her ever-so-chic belt, Brooke Jaffe is a national treasure when it comes to talking trends. Namely, how to wear them without edging into fashion victim territory (bye-bye, uncomfortable shoes). Today, Brooke brings her authentic approach to fashion, not only to viewers across the country but also to emerging and established brands, guiding them toward creating what she knows people will love to wear.
Between the runway shows, TV appearances, and designer showroom go-sees, Brooke knows how important it is to carve out time to journal, run and somehow to get enough of those precious zzz’s. Check out Brooke’s latest trend obsessions and read on for her take on how to Reset right.
"This year has been about removing the things that no longer serve me and focusing on feeding my inner life and restoring balance. Nothing is instant and change takes time, patience and daily practice. I’m working hard to nourish myself spiritually and be kind to myself."
What’s your relationship status with your closet (i.e. in love; over it; we should see other people)?
I like my closet A LOT. Each item has to do one or more of the following: have a purpose, fit impeccably, bring me joy or remind me of something special. I will not buy something usually unless I can imagine it working with something I already have. If it doesn’t fit into one of those categories then it’s ‘bye-bye!’
What are your personal style mantras?
Classic, with a twist
Feminine, not girly
Less is more
A blowout = my favorite accessory
Name one trend that needs to die and another that’s ready for a resurrection.
I can’t look at women walking in painful shoes! It never looks good.
I’m excited that color and embellishment are back. Minimalism is chic – but novelty is fun!
What motivated you to become your own boss?
I am someone who dreams a lot. I have always had so many things that I’ve wanted to explore and working for a start-up ignited a fire within me to try something new on my own that blends my editorial, retail and start-up experience. I had the conversation with myself: ‘If I don’t do it now, then when?’
How do you stay inspired to keep creating?
People, magazines, culture, restaurants, nature, travel, movies, museums, conversation, fitness trends, beauty, music! For example, I look at what people are wearing to brunch, the movies or to a chic new restaurant, and when I go to the theater, the costumes and set design always inspire me.
I spend a LOT of time recharging with sleep, sleep and more sleep! I also write ideas and journal entries to take care of myself, so I am clear.
I am a runner. When I run long distances I dream about ideas. I came up with a lot of my best ideas for Bloomingdale’s while running.
2018 has been about balancing all of this motion with stillness! For me, this is the work.
Tell us something about yourself that most people don’t know.
I was the lead singer of a band called ROSE in high school. Me and my three guy friends wrote all the original material and performed at different schools. I still have CDs if anyone’s interested. Also, while I was at Vogue I studied and performed improv with the Upright Citizens Brigade.
Which style trends are you most excited about right now?
COLOR: The entire rainbow (I’m partial to pinks and yellows).
THE STATEMENT EARRING: I’m a bold jewelry junkie.
CHIC SNEAKERS + MULES: Thank you, comfortable shoes!
Describe the outfit that makes you feel like the most authentic version of yourself.
A blazer or leather jacket, a cool t-shirt, great-fitting skinnies or crop flares and my Saint Laurent booties. This, or a fit-and-flare knit dress with great earrings and pumps.
What’s your favorite R|Label piece and why?
The Ribbed Cardigan. I love the heather oat color because it matches my hair (half kidding!) and it has the perfect gage — thin, but not too thin – what I call a “yummy” texture that feels great against the skin. I wear it tucked into a leather mini skirt, open with a camisole or tee or belted over skinny leggings. It’s no small feat to find a cardigan this dreamy.
When’s the last time you hit “Reset” on an aspect of your life? How did it change you?
This year has been about removing the things that no longer serve me and focusing on feeding my inner life and restoring balance. Nothing is instant and change takes time, patience and daily practice. I’m working hard to nourish myself spiritually and be kind to myself.
If you were to write your own morning mirror (Daily Affirmation), what would it be?
Be present. Live in the now: not the past, not the future. Life is happening right this minute.
Love These Looks?
Shop the R|Label pieces featured on Brooke Jaffe.