PR Contact: Marcy Engelman


R|Label Invites Women to Reset Their Wardrobes as the Label Unveils Their Pop-Up Shop, Exclusively at Bloomingdale’s San Francisco


For Immediate Release

(San Francisco; May 7, 2018): R|Label by The Reset—a perfectly-curated collection of versatile, modern essentials—is thrilled to announce their first ever pop-up shop with Bloomingdale’s, inviting women across the Bay Area to rethink, revive and ultimately Reset their wardrobes, with an eye towards effortlessness. The R|Label Pop-Up Shop will open exclusively at Bloomingdale’s in the Westfield San Francisco Centre on May 10th , 2018 (through mid-July).

Born out of the women’s empowerment digital platform The Reset, Founder & CEO, Maria Peevey was inspired to create R|Label when she realized her own desire for simplicity and wearability in a true work/play wardrobe was reflected in the wants she heard from women across locations, careers, and cultures.

“Ultimately, R|Label is about putting an end to that all-too-common complaint of having a ‘closet full of clothes, and nothing to wear’.” Each piece is carefully considered before it makes the collection, hewing to a philosophy of “the good stuff and nothing but.” It’s an approach Peevey strongly believes in.


From easy silk tops to light-as-air spring sweaters, vegan leather jackets, and oh-so-flattering blazers and trousers, the R|Label Pop-Up Shop will showcase the brand’s timelessly-cool pieces that were designed to be front-of-closet favorites that women will love today, tomorrow, forever. The shop collection retails from $55 – $295.

As Peevey sums it up, “When you look great, you feel great. And when you feel great, you can focus on conquering. We’re on a mission to make getting there effortless—to give women their time and confidence back, one wardrobe at a time.”

The Bloomingdale’s partnership is part of The Reset’s larger focus to expand brand awareness through the shop in shop experience. “Bloomingdale’s San Francisco is thrilled to have an exclusive partnership with The Reset’s pop-up shop. I feel the brand offers a sophisticated and clean look that is the perfect San Francisco uniform.” – Catherine Bartels, Bloomingdale’s Trade Area Vice President and San Francisco General Manager.

The R|Label Pop-Up Shop will officially open on May 10th and run through mid-July. To kick off the launch, The Reset and Bloomingdale’s San Francisco will host a champagne opening on Saturday, May 12th from 2-5pm. There, shoppers can meet Founder, Maria Peevey; try on the collection; get styled, and shop the line. The shop will be open to the public Monday-Saturday 10 – 8:30pm, and 11-7pm on Sunday’s.

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About R|Label by The Reset

R|Label by The Reset is a perfectly-curated collection of versatile, modern work/play essentials. Born out of women’s empowerment platform The Reset, and inspired by the notion that what you wear has everything to do with your state of mind, R|Label was founded to make looking and feeling great absolutely effortless. This collection of timelessly-cool go-tos is perfectly edited to unclutter, uncomplicate, and make it oh-so-simple to find those front-of-closet favorites you’ll love today, tomorrow, forever. Featuring unbelievably flattering silhouettes, dreamy fabrics, and the super versatility you need for life on-the-move, it’s all about getting down to the good stuff, and nothing but. Because you deserve a wardrobe that truly works for you. The brand has been featured in numerous publications and TV shows including WWD, People, US Magazine, O Magazine, InStyle, Today Show and Extra. R|Label’s celebrity following includes Julia Roberts, Jessica Chastain, and numerous others and is sold online at