It began with a simple idea: that every woman deserves a wardrobe that supports and inspires her. This is how we reset the rules.

The Reset was born at a turning point. Our founder, Maria Peevey, found herself craving a fresh start – and noticed her closet was the best place to begin. In 2017, armed with a vision of simpler, smarter style, she launched The Reset as a refuge from the clutter and chaos of fashion . What started as a content platform full of personal stories and empowerment quickly evolved into something greater: a brand on a mission to reinvent the essentials.

Maria believed that style should never be a source of stress. She asked, why can’t getting dressed be the easiest part of your day? The Reset set out to answer that. We began by creating R|Label, a 16-piece capsule of elevated basics that would mix-and-match into infinity – the critical pieces a woman needs, day in and day out . Every design was fueled by real feedback: Maria held try-on parties, personally tested each sample, and even examined over 100 fabrics to find the perfect one . The result? Timeless, seasonless essentials that women fell in love with for their fit, quality, and ease.

From the beginning, The Reset was more than clothing – it was a community. Women from all walks of life contributed stories of personal ‘resets’ on our site , creating a space of honesty and growth. This spirit of empowerment and authenticity is woven into every fiber of our brand. We celebrate women in every chapter of life, and design pieces to make you feel comfortable and powerful in each one. We insist on quality and integrity – from meticulous tailoring to ethical production – because we know you trust us with the most important wardrobe in the world: yours. And just as your life evolves, The Reset evolves too, always listening and refining.

Today, The Reset is entering a new era. We haven’t changed our name – or our commitment to you – but we have reimagined our collections from the ground up. Our new range of professional womenswear and modern essentials is a testament to our renewed dedication to craft and purpose. We’re focused on rebuilding your trust by delivering on our promises: impeccable quality, inclusive design, and an experience that puts you first. Whether you’re a longtime Reset woman coming back to see what’s new, or you’re just discovering us, we invite you to join us in this exciting chapter.

It’s time to reset the way you think about your closet. No more clutter, no more compromise – just beautiful essentials that give you confidence and calm every day. We’re so glad you’re here to be part of The Reset.